Empowering Change Through Collective Action
IIFA Partners with Sobha Group to Empower Women and Shape the Future
The International Indian Film Academy (IIFA) Awards, the world’s premier celebration of Indian cinema, proudly introduces its transformative initiative, I Can Make A Difference: Small Steps, Big Impact – Empowering Change Through Collective Action. This initiative embodies IIFA’s core values, emphasizing that the power to drive change lies not just with the academy but with each individual. By leveraging cinema as a force for advocacy, IIFA integrates this initiative into its mission to raise awareness, mobilize resources, and create a lasting social impact beyond the entertainment industry.
At the 24th edition of the Sobha Realty IIFA Weekend 2024, IIFA unveiled this groundbreaking initiative in partnership with Sobha Group, its official Cause Partner. This collaboration marks a commitment to empowering women and fostering transformative progress.
A Shared Vision for Change
PNC Menon, Founder and Chairman of Sobha Group, emphasized the company’s dedication to giving back: “At Sobha Group, we believe that true success lies in uplifting others. Our partnership with IIFA is about more than empowering women—it’s about driving lasting, meaningful change. Beyond building homes, we are creating opportunities for women and girls to thrive, lead, and shape a better future.”
United by a common goal of compassion, justice, and sustainability, IIFA and Sobha Group are committed to investing in the education and development of young women and girls, paving the way for a brighter future.
Driving Change Through Cinema and Advocacy
Andre Timmins, Founder/Director of IIFA, expressed his enthusiasm for the partnership: “We are proud to champion meaningful change, where ‘I’ symbolizes both IIFA and ‘I Can Make A Difference.’ Through this initiative, we will address various social causes via awareness campaigns, community projects, and strategic collaborations with global organizations. By harnessing the power of social media and technology, we aim to broaden our outreach and engage global communities in impactful ways.”
He added, “This partnership with Sobha Group amplifies our collective mission to inspire and empower the next generation of women. By taking small steps together, we can create a significant, lasting impact.”
Sobha Group’s Commitment to Women’s Empowerment
Sobha Group has long been at the forefront of women’s empowerment through initiatives such as:
- Sobha Young Mother Rehabilitation Program – Providing disadvantaged young mothers with shelter, education, and employment opportunities.
- Sobha Rural Women Empowerment Program – Supporting widowed mothers and their children by ensuring access to essential resources and education.
- ‘The Foundation’ – A recent collaboration between Sobha Realty and Arsenal FC, highlighting the company’s commitment to empowering women.
- Sri Kurumba Educational and Charitable Trust – Positively impacting over 23,000 women and girls worldwide by offering education, healthcare, and employment opportunities.